Maintain consistency of your message in all media Whatever your unique message turns out to be -whether it’s a headline, sentence, slogan, graphic or other creative hook- be sure to use that message consistently in all media. You need to apply the same message in all the forms of media you use in order to establish it as yours and yours alone, and in order to give the consumer a better chance of remembering it. Keep your message simple The real challenge of creating your advertising is to devise a hook that will cut through the clutter that consumers are exposed to each and every day. Today, more than ever before, consumers are deluged with information - and advertising is tossed into this cauldron of information, too. The key to igniting consumer memory is keeping it simple. Use words that sell Different words or phrases work for different types of businesses. Words and phrases that sell in the retail industry include; clearance, everything must go, and improved. If you of...
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