Table: Business Plan Outline

Table of Content


  1. Executive Summary
  2. Company Description
  3. Company History
  4. Mission Statement
  5. Products and Services
  6. Current Status
  7. Legal Status and Ownership
  8. Industry Analysis: Size, Growth Rate, and Sales Projections
  9. Industry Structure, Trends, Long-term Prospects
  10. Key Success Factors
  11. Market Analysis
  12. Market Segmentation and Target Market Selection, Buyer Behavior, Competitor Analysis
  13. Marketing Plan: Product, Price, Promotions and Distribution
  14. Management Team and Company Structure
  15. Operations Plan: Location, Facilities, Equipment
  16. Product Design and Development Plan: Challenges, Risks, Intellectual Property, Development Status and Tasks
  17. Financial Projections: Uses of Funds, Assumptions, Income Statement, Balance Sheets, Cash Flows, Ratio Analysis
  18. Appendix


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A brief history of McDonald's

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