Mcdonalds kalorimetre 

http://www.mcdonalds.com.tr/kalorimetre/kalorimetre.html
http://www.yuzsorudamcdonalds.com/





































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McDonald's ın vizyonu





















Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız  *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.








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Ultimate Loyalty Statistics





















 Customer Loyalty Statistics   78%      of consumers are not loyal to a particular brand ( Nielsen )  A      repeat customer spends 67% more than a new one ( BIA/Kelsey )  70%      of customers cite poor customer service as a reason for not buying from a      brand ( McKinsey )  A      Totally Satisfied Customer contributes 2.6 times as much revenue as a      Somewhat Satisfied Customer ( InfoQuest )  82%      of small business owners said that loyal customers were the main way they      grow their business ( Constant Contact )  94%      of customers who have a low-effort service experience will buy from that      same company again ( CEB )  68%      say that coupons generate loyalty ( RetailMeNot )      Loyalty Program/ Loyalty Marketing Statistics   There      are 2.65 billion loyalty program memberships in the US, 21.9 per      household, but people are only active in 9.5 ( Colloquy )  Consumers are      enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond )  3








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A brief history of McDonald's




















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     PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac).    1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California.  1955  Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.  1957  Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.  1959  The 100th McDonald's opened in Chicago.   PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive.    1961  Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million.  Hamburger University opened in Elk Grove, near Chicago.  1963  One billion hamburgers sold.  The 500th restaurant opened.  The 500th student graduates from Hamburger University.  Ronald McDonald made his debut.  McDonald's net income exceeded $1 million.  1964  Filet-o-Fish sandwich introduced.  1965








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