Main Strategies & Acquistion Plans for Marketing Mobile Apps Effectively



Marketing apps is all about presenting unique selling point for your app. So, it is basically, well-defined product have great potential to be discovered by customers. Your unique selling point may include several factors like original qualities, advantages, features, and even downsides. In many ways, you will have to prove competitive arguments to sell your app. On the other hand, having smart objective and scheduled communication plan is a must for achieving your marketing goals. 


Advantages of  apps
  • Function your app performs (count calories, add photos etc.)
  • Value for customer (save money, make smarter, stylish, inspire etc.)
  • Focus on characteristics of app
  • Differentiate in competition
  • Show your app’s achievements
  • Integrate trending word so people can easily find app store

Uniqueness of App
  • The function list of app and try to describe it 1-2 words.
  • Graphics, soundtracks and interface
  • Sickness of app (that users open your app again and again)

Competition
  • Look for the apps that others have to offer in your niche.
  • Look for apps that have failed
  • Create list of your competitors and employ data: competitor name, website, features, values, target audience, reviews, pros, cons and price
  • How they attract customers and do marketing

Other important points
  • Well define your target customers in detail
  • Use cross-channel marketing campaigns
  • Contact with bloggers and other reference customer / power users
  • Define your reason why in advert campaigns:
    (graphics, logo, banner, keywords, text, app name)
  • Be sure about UX / UI 
  • Analyze in app customer path with A/B testing tools (tools like tapreason etc.)
  • Remind your customers : "suggest app via social media tools", "please rate us"
  • Always analyze your competitors reviews
  • Website & Seo : Make sure that your website gives right experience ( https://www.macstories.net/roundups/100-awesome-iphone-apps-websites/ )
  • Search for other marketers insights, writings and case studies (e.g. https://www.quora.com/search?q=app+download+marketing )


For more info you can ask anything, i would love to help.

Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond ) 3
Devamı

A brief history of McDonald's

Resim
PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac). 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 The 100th McDonald's opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive. 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened. The 500th student graduates from Hamburger University. Ronald McDonald made his debut. McDonald's net income exceeded $1 million. 1964 Filet-o-Fish sandwich introduced. 1965
Devamı