Key Characteristics of Charismatic Leader: Nelson Mandela, Invictus Movie Scene


 Model Leader Behavior: Invictus film scene

Nelson Mandela invites the rugby team captain Mr. François Pinard. At 0.14, Mr. Mandela thanks captain for his visit and then firstly, he asked the captains ankle injury. Although they never met before, Mandela gives close attention to his guest. Then, at 0.46 Mandela’s maid entered the room for tea servce. As you see, Mandela gives great interest all the persons around him. He introduced Mrs. Britz to Mr. Pinard, then gives thank for the service. We can give these as examples of key characteristics of charismatic leader: the sensivity to follower needs.

Then, Mandela changes the subject, he was trying to create link with Mr. Pinard. While he poured teas, he said that, the English culture bringt South-Africa many beautiful things such as rugby, but the tea is the best thing that they bringt from the culture. I think this shows the characteristics of unconventional behavior and vision artuculation.

Moreover, at 1.42 he started the conversation with the captains job. Because, he already had the information about the captain’s character (you can see if you watch the full film; before the captain visited Mandela, Mandela has searched his guest.), so he knew that the captain is devoting his work. At that pace, Mandela created a link with his sympathic complimant. “At least, no one’s trying to cut my head off while working”. After this, Mandela opened the topic by asking about the captain’s leadership philosophy. Mr. Pinard uttered his philosophy. Mandela strongly agrees the philosophy: “–That’s true, (the second one is for reinforcing the philosophy and encouraging the captain) –That’s absolutely true.” Therefore, Mandela continues on the topic by asking Mr. Pinard’s thoughts about motivating team and reaching over the limit. After Mr. Pinard’s ideas about the subject, Mandela explained his ideas by giving example of his past experiance. Then, Mandela changed his sitting position which is known as the position of meeting the middle way by getting closer to his guest. Mandela uttered his main problem that he wanted to tell the captain. After a while the conversation ends.

Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Digital Loyalty: Dijital Sadakat ve POS entegrasyon, ödeme sistemleri

Resim
1.  https://squareup.com/ Square POS: işletmelere kredi kartları okuyarak, ödeme yapabilen, akıllı telefonlara takılarak kullanılan bir ek vererek %2.75 komisyon oranları ile müşterilerine hızlı kredi kartı ödeme seçeneği sunuyor. Ayrıca tablet üzerinden POS entegrasyonu sağlayabiliyor. Square Wallet:  işletmelerin ürünlerini girerek, müşteri sadakati sağlayacak; dijital gift, coupon oluşturma ve kullanım alt-yapısını sunuyor. 2. Belly card:   https://www.bellycard.com İşletmelere pos çözümü sunan ve loyalty için ise geniş bir rewarding programı var. B2C tarafında ise müşterilerin puan toplayabildikleri, lokasyona göre avantajlardan yararlanabildikleri bir sadakat hizmeti olarak  çalışıyor.Buna ek olarak Belly; sosyal medya kampanyaları, e-mail kampanyaları, reward programı gibi paket çözümler halinde genel dijital pazarlama ihtiyaçlarını da gideriyor. 3. Fivestars:   http://www.fivestars.com işletmelere POS çözümleri, analiz rapor tool'
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond ) 3
Devamı