27 Temmuz 2014 Pazar

How it understands and uses its total resources, activities, and relationships

First, a firm is clear about its mission and purpose. Second, the firm must know and understand its customers, suppliers, and competitors. Third, a firm's intellectual capital is understood, renewed, and enhanced as feasible. Finally, the firm must understand its environment or context, which is set by society, the market, and the technology available to it.


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