Brainstorming Rules: What TO DO and What NOT TO DO..
These two short videos are priceless! They were created by students at the Stanford Design Institute. The first oneshows how NOT to brainstorm and the second one shows HOW to do it effectively. They picked a fanciful problem to solve - saving your chewing gum when you go to class.
The worst case example happens all the time. In fact, I was at a meeting last week with people with whom I don't normally work, and we were "brainstorming" about a new program. One person made a suggestion, and someone else literally responded with, "Go shoot yourself." For anyone who has spent any time polishing their brainstorming skills, they know that the FIRST rule is to defer judgment. This was a great, real life example of how NOT to do it.
Here is a video summary of what NOT to do:
Here is a video summary of what TO DO:
- Defer judgment
- Capture all the ideas
- Encourage wild ideas
- One conversation at a time
- Build on other people's ideas
- Be visual - use words and pictures
- Use headlines to summarize ideas
- Go for volume - the more ideas the better!