PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac). 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 The 100th McDonald's opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive. 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened. The 500th student graduates from Hamburger University. Ronald McDonald made his debut. McDonald's net income exceeded $1 million. 1964 Filet-o-Fish sandwich introduced. 1965
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