Card Connected Loyalty Programs


·         http://www.cardlytics.com/
·         https://swipely.com/
·         https://cardspring.com/
·         http://www.cartera.com/
·         http://www.edointeractive.com/


6 reasons why loyalty providers should consider
structuring their programs
to connect with customer’s credit or debit cards

1.       Increased POS compatibility
–      Card-linked programs do not require expensive upgrades, in-store training, & can achieve broad customer adoption.
  1. Expanded reach
–      With a traditional, non-card-linked loyalty program, the merchant is only targeting customers that are already coming in the door. With card-linked offers merchants can complement these programs to find new customers and convert them to loyal ones.
–      Customers are targeted based on previous purchase history, merchants also know they are acquiring the right customers. As a result, we find that many merchants opt to run a crad-linked offers campaign in tandem with their existing loyalty programs.
–      To put dollars in marketing that isn’t about the «one and done» discount, but rather is about attaining new customers and turning them into loyal ones.
  1. Improved analytics
–      Merchants can better understand customers through transaction histories.
–      The data & trend analysis can be used to build smarter marketing programs designed to drive incremental sales.
  1. 360degree views of consumer behavior
–      Across the entire wallet of spending. Consumers’ purchase behavior captures 360 degrees of activity, not just purchases in a single store or category, but all activity of the consumer.
–      Understanding a customer’s loyalty demands knowing where they spend and when they’re not buying from you.
  1. Simplicity for consumers and merchants
–      Consumers are using the very thing that is already in their wallet, so it’s fast, simple & easy for them
  1. Leveraged brand affinity
–      Enable merchants to leverage the brand affinity of large, established loyalty programs.
–      To attract new customers and boost card spend from existing customers. Card-linked loyalty programs help merchants tap into the marketing muscle of major loyalty programs, thus to cover customer databeses to promote shopping in many channels.


Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Digital Loyalty: Dijital Sadakat ve POS entegrasyon, ödeme sistemleri

Resim
1.  https://squareup.com/ Square POS: işletmelere kredi kartları okuyarak, ödeme yapabilen, akıllı telefonlara takılarak kullanılan bir ek vererek %2.75 komisyon oranları ile müşterilerine hızlı kredi kartı ödeme seçeneği sunuyor. Ayrıca tablet üzerinden POS entegrasyonu sağlayabiliyor. Square Wallet:  işletmelerin ürünlerini girerek, müşteri sadakati sağlayacak; dijital gift, coupon oluşturma ve kullanım alt-yapısını sunuyor. 2. Belly card:   https://www.bellycard.com İşletmelere pos çözümü sunan ve loyalty için ise geniş bir rewarding programı var. B2C tarafında ise müşterilerin puan toplayabildikleri, lokasyona göre avantajlardan yararlanabildikleri bir sadakat hizmeti olarak  çalışıyor.Buna ek olarak Belly; sosyal medya kampanyaları, e-mail kampanyaları, reward programı gibi paket çözümler halinde genel dijital pazarlama ihtiyaçlarını da gideriyor. 3. Fivestars:   http://www.fivestars.com işletmelere POS çözümleri, analiz rapor tool'
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond ) 3
Devamı