Location based Mobile Adv. Solutions

ü  Geo-aware

Geo-aware campaigns use real-time location data to deliver specific,

often dynamic, messages to the user based on their distance from the

nearest retail location or proximity to a particular location.

ü  Geo-fencing

Advertisers targeting users based on a set distance (often miles) from a

location of interest such as a store, or physical site where known audiences frequently visit. Consumers outside of the geo-fence would not

be served the ad because they fall outside of the location parameters.

This technique is particularly useful for advertisers looking to drive foot

traffic to physical store locations.

ü  Location-based Audience Data Targeting

Advertisers targeting mobile users by leveraging anonymous third

party offline data such as demographic types, transactional or

psychographic attributes which are then coupled with high quality

location data to determine audience “clusters” by geographic area.

ü  Place-based Targeting

Advertisers targeting users based on audience segments that are built

based on a user’s location and time. Verve has worked with a third

party data provider, and more recently launched its own platform, that

slices the entire U.S. into micro-grids and associates multiple data

points to each grid. So, if an advertiser wants to target “soccer moms”

Verve would recommend targeting location grids that score high for

that type of audience such as suburban supermarkets or playgrounds

during school hours, on weekdays.