7 Social Media Tips for CEOs

As part of the study, researchers developed a profile of the most highly social CEOs, which includes these elements:

  • Use an expansive set of social tools: Hyper-social CEOs realizesociability goes beyond dropping messages into a Twitter or other microblog feed. World-class sociability requires a strategically crafted plan for driving the company's content across several channels.


  • Keep a blog: Highly social CEOs see the value in long-form content creation as a way of giving their perspectives context, meaning and depth.


  • Leverage the website: These leaders realize that the website remains "digital ground zero" for company information-seekers and offers a platform for content to be delivered in multiple formats.


  • Self-author: By taking a DIY approach. Their frequent postings influence their determination to author everything themselves, although they probably take input from their marketing and communications executives.


  • Be forward-looking: These CEOs intuitively understand that technology and social media are the future of content distribution and they want to be part of this communications revolution.


  • Be spontaneous yet not too informal: Socially adept CEOs maintain the formality of their office but let stakeholders know that they can react quickly and seize opportunity.


  • Engage stakeholders. These CEOs see the value in sociability and use it to reach out to a wide portfolio of stakeholders.


The study was based on surveys of 630 business professionals in 10 countries across North America, Europe, Latin America and Asia Pacific.


source: mashable.com

Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond ) 3
Devamı

A brief history of McDonald's

Resim
PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac). 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 The 100th McDonald's opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive. 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened. The 500th student graduates from Hamburger University. Ronald McDonald made his debut. McDonald's net income exceeded $1 million. 1964 Filet-o-Fish sandwich introduced. 1965
Devamı