Local marketing "data of life" approach
Nowadays, I heard a company that provides neighborhood polygons for mapping purposes to companies like Google, Trulia, and Foursquare. They provide classical segmentation data such as demographics, income etc. & also the lifestyle data which is a value-added component to traditional maps that may help to bring primary mapping information into a meaningful context for users.
“Data for life”
local marketing campaigns can make use of an incredibly rich array of census information in order to correlate regions, age groups, business types, consumer spending statistics, and other details. Therefore, these local statistics will help marketers to act & understand local markets. It is certain that, these approaches in marketing going to change marketing expenditures -it will be smarter; ability to monetize (see the results of) the marketing actions-