News prospects from HyperLocal Marketing
I.
Real-Time
Location Data Gets a Bigger Slice of Mobile Targeting
According to a February report from Econsultancy, 27% of
companies worldwide planned to implement location-based marketing in 2013, and
34% intended to invest in mobile advertising.
Verve Mobile, a location-based mobile ad platform, studied
over 2,500 US mobile ad campaigns served across its platform and found that the
percentage of campaigns using geofencing or geoaware targeting had more than
doubled, from 17% in 2011 to 36% in 2012.
Location based services of Verve Mobile:
1.) Designated
market area (DMA) and audience data were still the most popular mobile
location-based targeting types, presumably in part because they are easier to
use, incorporating less sophisticated, more static information on who consumers
are and where they are typically located.
2.) Geoaware
campaigns use real-time location data to deliver specific, often dynamic, messages
to the user based on their distance from the nearest retail location or
proximity to a particular location. Geofencing campaigns target users based on
a set distance from a location of interest such as a store or physical site
where the user is known to frequently visit.
II.
TD
Bank Breaks Social Marketing Mold and Invests in Google+ Local Conteent
Through its agency iCrossing, TD
Bank has produced 96 unique videos to be published on new Google+ local pages
for its locations in New York City, featuring on-location footage of the
stores. TD Bank isn’t buying search ads to draw traffic to the Google+ pages,
but the content will also be used in hyper-locally targeted display ads where
New York City residents would see the video for their local bank after clicking
on the ad.
"Our ultimate
goal is for more consumers to walk into our stores by giving them content that
makes the store much more accessible," TD bank CMO
III.
The
Next Big Thing in Local: Kids
… Local is hot. But there is more to local than the
food-reviewing, cab-hailing, home-cleaning, pet-sitting apps that 20-something
hipsters living in SOMA care about. If you’re looking for the next billion
dollar opportunity, help parents connect with kid-focused local services.
According to USDA, Families spend a sizeable portion of this on
local services, like pre-schools, day care, summer camps, after-school
activities, pediatricians, birthday parties, tutors, counselors, therapists,
driving schools, babysitters, nannies, events, and local attractions. (121 to
257 $ billion/year)
IV.
Hyperlocal
Crowdfunding May Become a Reality – Here’s How to Prepare
e.g.:
Crowdfunding could be a $6.2
billion market in the U.S. within the next year, according to Sherwood Neiss,
who promoted the crowdfunding provisions before Congress and serves as a
principal with Crowdfund Capital Advisors.
2013 itibariyle crowdfunding regülasyonlarının
tamamlanması bekleniyor… Bu konuda ilerlemeler bu yönde…
---
…
But there’s a hold-up. Congress
delegated the responsibility to create regulations governing equity
crowdfunding to the Securities and Exchange Commission. It also established a
due date of December 31, 2012. The SEC’s deadline has come and gone, and recent
turnovers at the SEC, including the resignation of Mary Schapiro as its chair,
has frustrated the the timely launch of crowdfunding regulations. Several weeks
ago, President Obama nominated former federal prosecutor Mary Jo White to serve
as the SEC’s new chair, and crowdfunding backers are optimistic that the SEC
will have regulations ready for public comment later this year.
…
Sources:
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