Location based engagement: long term ROI
The value of an LBE incentive is multi-dimentional with an unrivaled ability to measure short & long term return on investment. This can be assessed in 4 key areas:
1. The earned media (reach) of the initial engagement.
2. The personal data a consumer volunteers as a part of the engagement.
3. The ongoing engagement where a consumer subscribers to a place (like, follow, etc.)
4. The ability to measure & optimize performance by comparing media spend, engagements & redemptions with POS data.