14 Ocak 2013 Pazartesi

Location based engagement: long term ROI


The value of an LBE incentive is multi-dimentional with an unrivaled ability to measure short & long term return on investment. This can be assessed in 4 key areas:
1.       The earned media (reach) of the initial engagement.
2.       The personal data a consumer volunteers as a part of the engagement.
3.       The ongoing engagement where a consumer subscribers to a place (like, follow, etc.)
4.       The ability to measure & optimize performance by comparing media spend, engagements & redemptions with POS data.

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