Twitter Beats Facebook in US Mobile Ad Revenues This Year



By next year, Facebook will be ahead
Twitter will take home more US mobile advertising revenues this year than its larger cousin, Facebook, according to a new forecast by eMarketer. Twitter will earn $129.7 million in mobile advertising revenues this year in the US, eMarketer projects. Facebook, which rolled out mobile ads for the first time this year, will come in at just over half that amount, at $72.7 million in the US.
Both companies earn far less mobile revenue than companies with more established mobile ad platforms like Google and Pandora, though growth in mobile revenues at both social networks is expected to remain high throughout the forecast period.

US Net Mobile Ad Revenues, by Company, 2011-2014 (millions)

The increasing focus on mobile by both Twitter and Facebook, as well as other major digital advertising publishers, will contribute to growth in the overall US mobile advertising market, which eMarketer estimates will reach $2.61 billion this year. By 2016, the US mobile advertising market is expected to near $12 billion, according to eMarketer.
Several factors underpin the growth of Facebook and Twitter’s mobile business.
As users increasingly access Twitter via mobile devices, eMarketer believes that the tight integration between the company’s ad products—particularly Promoted Tweets—and core user experience has made the subsequent shift toward displaying mobile advertisements relatively simple. Twitter CEO Dick Costolo has reported that, on most days, the service generates more ad revenues from users on mobile devices than it does from viewers of Twitter.com.
Facebook, by comparison, only rolled out Premium advertisements in the newsfeed—part of its core user experience for both mobile and desktop—earlier this year. eMarketer estimates that Facebook earns more than 60% of its revenue from its Marketplace advertising platform, most of which is generated by ads that display on the right-hand side of Facebook’s desktop experience. Such ads do not appear on Facebook’s mobile platform.

US Net Mobile Ad Revenue Share, by Company, 2011-2014 (% of total)

Still, mobile is a long-term play for Facebook, and by next year, eMarketer expects the social networking giant to beat out Twitter by a significant margin, taking in $387 million on mobile in the US. By 2014, Facebook’s US mobile revenues will reach $629.4 million, compared to $444.1 million at Twitter—making Facebook the second-highest mobile ad earner of all companies after Google, which has a significant lead.
eMarketer bases its estimates for mobile advertising revenues on an analysis of reported revenues from company releases; estimates from other research firms on advertising revenues, pricing, impressions and other factors; usage trends at major mobile advertising publishers; and eMarketer interviews with executives at ad agencies, brands, online ad publishers and other industry leaders. eMarketer’s estimate for overall US mobile advertising spending in 2012 is unchanged from the previous forecast. This is eMarketer’s first forecast for mobile advertising revenue at Twitter, Facebook and Pandora.

Source:
 http://www.emarketer.com/

Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Digital Loyalty: Dijital Sadakat ve POS entegrasyon, ödeme sistemleri

Resim
1.  https://squareup.com/ Square POS: işletmelere kredi kartları okuyarak, ödeme yapabilen, akıllı telefonlara takılarak kullanılan bir ek vererek %2.75 komisyon oranları ile müşterilerine hızlı kredi kartı ödeme seçeneği sunuyor. Ayrıca tablet üzerinden POS entegrasyonu sağlayabiliyor. Square Wallet:  işletmelerin ürünlerini girerek, müşteri sadakati sağlayacak; dijital gift, coupon oluşturma ve kullanım alt-yapısını sunuyor. 2. Belly card:   https://www.bellycard.com İşletmelere pos çözümü sunan ve loyalty için ise geniş bir rewarding programı var. B2C tarafında ise müşterilerin puan toplayabildikleri, lokasyona göre avantajlardan yararlanabildikleri bir sadakat hizmeti olarak  çalışıyor.Buna ek olarak Belly; sosyal medya kampanyaları, e-mail kampanyaları, reward programı gibi paket çözümler halinde genel dijital pazarlama ihtiyaçlarını da gideriyor. 3. Fivestars:   http://www.fivestars.com işletmelere POS çözümleri, analiz rapor tool'
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active in 7.8 ( Bond ) 3
Devamı