Influence of Social/ Peer Pressure

"People feel like need to obey social norms therefore adopt behavioral patterns that comply their desired groups. This may strenghten the sense of belonging.
Message Content:

• Be short and to the point
• The language understood by the target group
• Be entertaining for the target group
• Be attention grabbing
• Be interesting and relevant to the target group
• Be actionable (interactive and calling to action)
• Include elements to facilitate vira effects (incentives for sharing, as little as advertising as possible, include self expressive aspects)