Publishers Optimistic About Online Video Ad Growth - eMarketer

Brands in favor of video even as cost is a concern for agencies


The online advertising industry has its eyes on online video, the fastest-growing digital ad format. eMarketer expects online video ad spending to reach $2.2 billion by year’s end, up 52.1% from 2010. By 2015, it will account for $7.1 billion in online ad spending.
According to online video ad network BrightRoll, publishers too are focused on digital video advertising: More than three-quarters of US online publishers expect online video advertising—in some form—to be a top revenue generator for 2012.
Most publishers (63%) are betting on in-stream video ads, such as pre-roll or mid-roll units, to generate the most revenue. Nine percent said in-banner video would bring in the most ad dollars.

Type of Online Ad that Will Generate the Most Revenue Next Year According to US Online Publishers, Sep 2011 (% of total)

However, publishers and advertisers alike recognize roadblocks are keeping more dollars from freely moving to online video advertising.
Most online publishers felt lack of standardization was limiting online ad growth—a valid statement considering the vast number of networks, video players and providers in the online video space. Likely related are the challenges of technical implementation and integration with third parties, mentioned by 31% and 26% of respondents, respectively.
Online publishers also saw online video’s interruptive nature as bad for the user experience, with 39% of respondents citing this as a barrier to additional online video ad growth. On the other hand, the interruptive nature of online video is often considered an asset among advertisers looking to capture complete user attention.

Greatest Barriers to Online Video Ad Growth According to US Online Publishers, Sep 2011 (% of respondents)

Publishers and advertisers appear misaligned in their opinions on cost. Though only 17% of US online publishers said cost was a deterrent, earlier Q1 2011 findings from BrightRoll indicated cost was the most prohibitive factor among US ad agencies to increased online video ad growth.

Factor that Is Most Limiting to the Growth of Online Video Ads According to US Ad Agencies, Q1 2011 (% of respondents)

US online publishers plan to raise their average cost per impression (CPM) in the coming quarter; therefore, cost will be a continued factor for online video advertisers. Sixty-three percent anticipate CPM hikes of 15% or more; only 7% of publishers expect no increase.

Amount that US Online Publishers Expect Online Video Ad Cost per Thousand (CPM) to Increase*, Sep 2011 (% of total)

As political advertisers recharge their budgets for the coming year, digital video advertising is likely to see additional dollars as politicians turn to online video to reach and engage key audiences across news sites, social networks and other community-focused web locations

Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

McDonald's ın vizyonu

Dünyanın en iyi hızlı-servis retoran deneyimi olmak. En iyi olmak demek sıradışı bir kaite, temizlik, servis ve değer sağlayarak her bir restorandaki her müşteriyi gülümsetmek demektir. Bu vizyonu gerçekleştirmek için dünya çapında üç stratejiye odaklanırız *Dünyanın her yerinde o bölgedeki en iyi iş veren olmak *Her bir restoranda operasyonal mükemmellikle müşterilere hizmet etmek *Teknoloji ve innovasyon sayesinde markayı genişleterek ve McDonalds'ın güçlü yanlarını kullanarak sürekli ve karlı bir büyüme elde etmek.
Devamı

Digital Loyalty: Dijital Sadakat ve POS entegrasyon, ödeme sistemleri

Resim
1.  https://squareup.com/ Square POS: işletmelere kredi kartları okuyarak, ödeme yapabilen, akıllı telefonlara takılarak kullanılan bir ek vererek %2.75 komisyon oranları ile müşterilerine hızlı kredi kartı ödeme seçeneği sunuyor. Ayrıca tablet üzerinden POS entegrasyonu sağlayabiliyor. Square Wallet:  işletmelerin ürünlerini girerek, müşteri sadakati sağlayacak; dijital gift, coupon oluşturma ve kullanım alt-yapısını sunuyor. 2. Belly card:   https://www.bellycard.com İşletmelere pos çözümü sunan ve loyalty için ise geniş bir rewarding programı var. B2C tarafında ise müşterilerin puan toplayabildikleri, lokasyona göre avantajlardan yararlanabildikleri bir sadakat hizmeti olarak  çalışıyor.Buna ek olarak Belly; sosyal medya kampanyaları, e-mail kampanyaları, reward programı gibi paket çözümler halinde genel dijital pazarlama ihtiyaçlarını da gideriyor. 3. Fivestars:   http://www.fivestars.com işletmelere POS çözümleri...
Devamı

Ultimate Loyalty Statistics

Customer Loyalty Statistics 78% of consumers are not loyal to a particular brand ( Nielsen ) A repeat customer spends 67% more than a new one ( BIA/Kelsey ) 70% of customers cite poor customer service as a reason for not buying from a brand ( McKinsey ) A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer ( InfoQuest ) 82% of small business owners said that loyal customers were the main way they grow their business ( Constant Contact ) 94% of customers who have a low-effort service experience will buy from that same company again ( CEB ) 68% say that coupons generate loyalty ( RetailMeNot ) Loyalty Program/ Loyalty Marketing Statistics There are 2.65 billion loyalty program memberships in the US, 21.9 per household, but people are only active in 9.5 ( Colloquy ) Consumers are enrolled in an average of 10.9 loyalty programs, only active...
Devamı