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Kendi projemden yola çıkarak sorunların cozumlerini aramaya, sorunlara kendimden yola cıkarak cevap verecegim, I- IDEA * Starting your startup ideas for wrong reasons: Kendi projemdeki fikrin ve vizyonun doğru oldugunu teyit ediyorum. Aynı domainde is yapan ve benzer calismaları yapan insanların proje hakkındaki yorumundan yola cıkarak... * Your idea lacks in serving the market need: Ortada projenin kullanılması için gerçek bir ihtiyaç var mı? sorusu hala kısmen soru işareti... Gerçek bir ihtiyaç olmadığını ama bir problem oldugunu ve ona çözüm sağladığını tespit etmiş durumdayım. * People want complete products, not just ideas! Bu suanki problemlerden birisi ozellikle yatırımcı ve collaboration yapma tarafında.. bu nedenle bu kısım için riske girip uygulamayı yaptıracağım. * Unable to realize the competition: Pazar ve alan suan uygun gorunuyor * Failing to safeguard your intellectual property: Bu alanda zayıfım *Derivative idea: II- PLANNING * No business plan: İ...

* Onboarding engagement: fit chance to engage user & set then on path to becoming a paid customer. If they find your product too, difficult to achieve their goals. You can use metric tools to analyse signup workflows & engagement to identify painpoints and optimize your onboarding experience. - you need to check: Core tasks completation, first session length, returning sessions * Trial to paid conversation: What is the percentage? You need to check; - not bringing in the right customers to try your products - misalignment of websites perceived value - poor onboarding or user experience - your prices are high Upgrades (expansion mmr) : Upsell & upgrade opportunities - it is more likely to upgrade for advanced features ad functionality. - support satisfaction rating (rate us) - net promote score (feed-backs) - check your performance in 3-6-9-12 month - chargify, delighted tools for expansiton of mmr. Growth hacking : general mooning => utilizing analy...

Churn rate ratio - From which month? - what is the revenue churn? - what is the active user churn? - if its an app, they stop using it, but if its paid subscription; when they realize that its hard to recover them. in order to adressing activity churn: - this is where auto mailing is getting wrong - send personal well-timed emails can help to reengage them - target right, be personal, be interesting, be visual, be thankful, honest, respectful - Average churn rate in Saas companies are 8,5% CLV have huge important to adress the variables here if, - price is low and your business model have long term bep, you need to reshape it by increasing the price and lowering your terms. "User Onboarding Tips" increasing conversation rate, * the longer they need to wait to see the value, the more frasturated they get. Customer Success * making sure that new signups successfully setup their accounts & see the value of your product. * converting trial users into pay...

These are the most crucial webinars and I suggest you start with them, if you have a decent flow of monthly signups or a not ideal onboarding. Here how you see: 1. Visitor signs up for a free trial or a free account 2. Visitor gets her welcome email in which it contains 2 dates and times to join you in your upcoming webinar, where you will show her how to get the most out of your software. 3. Visitor clicks the appropriate date and signs up for the webinar 4. The webinar gets added to her calendar and she attends it at her own convenience. If she misses it, a recording is sent to her automatically

Inbot  – A chat bot that develops and organizes leads on your behalf. Exit Monitor  – Turn abandoning website visitors into customers. LeadCrunch  – High-precision B2B leads using artificial intelligence. SalesforceIQ  – Supercharge your sales team with relationship intelligence. Brisk  – Finds the fastest paths to sales. Know which accounts need the most attention. AirTraffic  – Small teams have sales too — finally a tool just for you. Leadfeeder  – Turn website visitors into sales leads. See which companies visit your site. Sellsy  – Modular, easy-to-use and mobile online sales software. Ivyleads  – Sales software powered by the notion that good habits lead to success. Steward  – Sales research done on-demand. No more grunt work. Lead to SMS  – From your sales contact form to your phone. Reply  – Send cold emails that feel warm. PersistI...

Marketing apps is all about presenting unique selling point for your app. So, it is basically, well-defined product have great potential to be discovered by customers. Your unique selling point may include several factors like original qualities, advantages, features, and even downsides. In many ways, you will have to prove competitive arguments to sell your app. On the other hand, having smart objective and scheduled communication plan is a must for achieving your marketing goals.  Advantages of  apps Function your app performs (count calories, add photos etc.) Value for customer (save money, make smarter, stylish, inspire etc.) Focus on characteristics of app Differentiate in competition Show your app’s achievements Integrate trending word so people can easily find app store Uniqueness of App The function list of app and try to describe it 1-2 words. Graphics, soundtracks and interface Sickness of app (that users open your app again and a...

Bankalara ait yapılabilecek projeler için önemli vizyoner proje örnekleri... ·          Bank of America Üye İş Yerlerinden Alışveriş Yapanların Hesabına Nakit Yüklüyor. işlem verilerini analiz ederek sıklıkla alışveriş yapılan yerlerde gerçekleştirilen işlemlerde müşterilerine peşin para veriyor. Müşteriler, online hesap özetlerinde bir önceki işlemlerinin altında bulunan butona tıklayarak teklifi kabul edebiliyor. Aynı yerden bir daha alışveriş yaptıklarındaysa para otomatik olarak hesaplarına geçiyor. Banka, Cardlytics teknolojisini kullanarak 17 milyon dolarlık peşin parayı müşterilerine geri vermiş. ·          Commonwealth Bank of Australia Sigorta ve Emlak Sektörünü sanal gerçeklikle buluşturarak müşterilerine teklifler götürüyor avantajlı kredi ve danışmanlık sağlıyor. “sanal gerçeklik” teknolojisini kullanarak ev alımlarında müşterilerine yardımcı oluyor. Ev arayan kişiler akıllı telefonlar...

“We have one million downloads.” “We were featured in the App Store!” “Our average session length is over one minute.” Launching and growing a mobile application is one of the most exciting, stressful, and all-consuming experiences a company can experience. For some, mobile is an extension of a company to a new platform – like a bricks-and-mortar retailer expanding to web, and apps. For others, it is the sole channel of interaction. Either way, expectations for mobile performance are high. But how high? And how can you tell if you are successful or not? For business-to-consumer (B2C) apps – including shopping, gaming, and social media – just a handful of key performance indicators (KPIs) can provide an actionable status report on the overall health of the business and implications for the product itself. Not just downloads – but active users.   – e.g., opening the app daily, weekly, or monthly – not just who just have it downloaded on their phone or tablet. Not just dol...

Mistake No. 1: 
  Basing prices on costs, not customers ’ perceptions of value. Prices based on costs invariably lead to one of the following two scenarios: 1) if the price is higher than the customers’ perceived value the cost of sales goes up, discounting increases, sales cycles are prolonged and profits suffer; 2) if the price is lower than the customers’ perceived value, sales are brisk, but companies are leaving money on the table, and therefore are not maximizing their profit. Mistake No. 2: Companies base their prices on “the marketplace.” By resorting to “marketplace pricing,” companies accept the commoditization of their product or service. Marketplace pricing is a resting place for companies that have given up, and where profits end up being razor thin. Instead of giving up, these management teams must find ways to differentiate their products or services so as to create additional value for specific market segments. Mistake No. 3: Same profit margin across d...

S.U.M.O. Shup Up Move On

Önemli Konular Kendinizi kandırmayın: Birçok ticari performans şansa bağlıdır, yeteneklere değil. Uzmanları boş verin, her şeyi öngörmeye çalışmayı da bırakın ve belirsizliğe kucak açın. İçerik kesinlikle hayati önem taşır: Bir şeyin sebebi gibi görünen şey, nadiren öyledir.  Eğer onlara bırakılacak olursa, insanlar irrasyonel kararlar verecektir. İnternet, dünyayı iş hayatındakilerin her şeyi hem potansiyel birt kaynek hem de potansiyel bir pazar olarak bir arada görebileceği bir noktaymış gibi düzleştirdi. İnternet her şeyi değiştirdi, bu yüzden işinizi müşterilerinize açık bir şekilde yapmalısınız. İş Stratejisi Ne yapacağınıza odaklanın ve rekabete fazla takılmayın. Ürününüzü veya hizmetlerinizi tavsiye etmeye hazırlanan müşteriler, başarının eşsiz barometreleridir. İnternet, birçok şeyi bedava yaparak geleneksel ekonomiyi ters yüz etti, bu yüzden itibarınıza ve müşterilerinizden talep ettiğiniz süreye dikkat edin. Ticari düşünüş tarzınızı ve bilgileri nasıl dü...

Biz buna İyileşmiş Kara Kutu Diyoruz… Seneler önce P&G marketlere yapılan alışverişin detaylı analizi alışveriş sürecini detaylı bir şekilde mercek altına aldı. Araştırmanın en önemli bulgularından biri first moment of truth olarak ifade edilen, müşterinin rafı gördüğü anki 3-7 saniyelik ürünü fark etme & raftan sepete ekleme olduğunu belirterek, bu anın önemli bir pazarlama anı olduğunu vurguladı. (2005) Günümüzde hala bu analizin kısmen doğru olduğunu söyleyebiliriz. 2005 yılından bu yana dijitalin tırmanışı markaların tüketiciyi anlama konusundaki araçlarını bir hayli zenginleştirdi. Google internet adaptasyonu ve arama motorunun kafamızdaki soru işaretlerinin anahtarı haline gelmesiyle beraber tüketicileri first moment’tan evvel internet üzerinde yakalanması gerekliliğini ortaya koydu. Zero moment of truth kavramı araştırmalar sonucunda, tüketicilerin internette yaptığı ürün aramalarının vereceği kararı olgunlaştırdığını kanıtladı. Şuan için moment of truth’lar 4’e ...

Build relationships with people who have slightly larger followings and networks than you do. Start looking for channels you can publish your content on that will give you credibility. Look for channels that will syndicate your content out to larger audiences and look for guest blogging opportunities. Hustle. Submit your own links to channels like reddit... Send out newsletters with your content email isn't dead. It's just different. Don't be afraid to message people directly and ask them to share or give feedback on something you've created.

Step 1: Understand Competency Framework Components Understand the different components of a comprehensive competency framework and the definitions and purposes of each of the different components. Step 2: Get Ready to Build a Competency Framework Determine which type of competencies -core, leadership or functional- you will be developing. Next, determine whether you will leverage pre-developed competencies or if you will create your own and set project goals and expectations. Step 3: Select and Modify Pre-Developed Competencies Use sources to develop & implement and decrease costs associated with the project. Step 4: Define your Competencies Defining your competencies is a flexible process -iteration allows for improvements to be made. Step 5: Implement your Competency Framework Ensure your comprehensive competency framework is integrated with a broad spectrup of HR areas or you will fail to reap the benefits of developing a framework. Support your Compet...

based on the work of dr. Shalom Schwartz

-- OTL: Conversation Numbers •        8 disclosures received per week (b/w 400 and 500 per year) –       -50% of disclosures are filed as patent applications. –       Some disclosures potentially licensable as copyright or biological materials •        20% - 25% disclosures, including those patented are licensed. -- OTL: Notable Stanford Inventions 1970 - OTL Established 1971 - FM Sound Synthesis ($22.9M) 1974 - Recombinant DNA Cloning ($255M) 1981 - Phycobiliproteins ($46.4M), 1981 - Fiber Optic Amplifier ($48.4M),  1981 - MINOS ($4M)  1984 - Functional Antibodies ($279M) 1987 - Selective Amplification of Polynucleotides ($16.9M) 1990-92 - Discrete Multi-Tone Technologies for DSL ($29.1M) 1994 - In vino Bioluminescent Imaging ($6.5M) 1996 - Improved Hypertext Searching - Google TM ($337M)

These two short videos are priceless! They were created by students at the Stanford Design Institute. The first oneshows how NOT to brainstorm and the second one shows HOW to do it effectively. They picked a fanciful problem to solve - saving your chewing gum when you go to class. The worst case example happens all the time. In fact, I was at a meeting last week with people with whom I don't normally work, and we were "brainstorming" about a new program. One person made a suggestion, and someone else literally responded with, "Go shoot yourself." For anyone who has spent any time polishing their brainstorming skills, they know that the FIRST rule is to defer judgment. This was a great, real life example of how NOT to do it. Here is a video summary of what NOT to do: Here is a video summary of what TO DO: IN SUMMARY: - Defer judgment - Capture all the ideas - Encourage wild ideas - One conversation at a time - Build on other p...