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We see three segments that make up the Last Mile Advertising universe: Seek, Discover and Consider. Let’s define each of these segments in greater detail: Seek:  In the Seek segment, consumers are ready-to-buy, but are actively looking for a specific business that can sell them the product and service they want to purchase. In most cases, their queries are tied to a geographic location. Local advertisers leverage a variety of platforms and methods to more effectively reach consumers engaged in this segment, including print and online directories, mobile apps, search engine optimization (SEO) and search engine marketing (SEM), and listings management services. The integration of functionality tools such as click-to-call, click for map and online reservations and appointment bookings services are driving consumer actions within this segment. Discover:  In this segment, consumers are informed about a business and its products or services that they didn’t necessarily kn...

1.        Google Offers http://www.google.com/intl/en-US/offers/business/start/ Customers around the corner can now discover your offer on Google+, the Google Offers website, and mobile apps for Offers and Wallet. 2.        PromoJam http://www.promojam.com/ Generate Leads, Collect User Data & Grow your audience on Social. Increase Engagement with Facebook, Twitter, Pinterest & Instagram Social Promotions. 3.        Facebook Offers https://www.facebook.com/business/offers Bring people to your business by creating an offer they can claim and share with their friends. 4.        Qwikon http://qwikon.com/ Ever wish you had more customers? Prompt your customers to come visit you with instant limited offers delivered on their phone. It’s that EASY! Cool Benefits: Integrated with Facebook Your OWN number - No sharing! Use ...

LocalSEOGuide – Andrew Shotland -           Apple tatil satışlarıyla beraber yaklaşık %50 lokal aramaların Apple Maps default mapping üzerinden kullanılmaya başlandı. -           SMB dijital ihtiyaçlarının tavan yapmasıyla beraber bu konuda yeni start uplarla hızlı scaling sağlanacağını düşünüyor -           Everybody & his brother will start (re)selling local business data management -           Local gaming will become a real thing -           Foursquare will launch a set of features to accelerates its growth -           Google %60 arama querylerinin local istek üzerinden geldiğini bildirdi Locu – Rene Reinsberg CEO -           SMBs innovation needs in so...

The Mobile Side of Retail from SAP

With smartphone penetration reaching 133.7 million consumers, a full 52.5% of the U.S. population, mobile is taking over the shopping experience. Whereas desktop computing relegated the internet to access points in our homes and workplaces, mobile adoption, and the explosion of internet connected devices, has brought the web to every moment in our local shopping experience. It’s with us on the train when we remember our toaster shorted that morning; in the store as we compare products; and back home years later when it breaks again.  Local search revenues, on the other hand, are skyrocketing, expected to  increase annually 10% over the next five years . User-generated reviews and ratings have dramatically improved our ability to determine the quality of a businesses, altering, more than replicating, the consumer’s experience in the local marketplace. Companies like Yext help coordinate the flow of content and information coming from local businesses, then automating...

  1. Airpush : Increase the relevancy of mobile ads. Airpush is a mobile ad network for Android. Marketers can use Airpush to launch campaigns in multiple formats, using “HyperTarget technology” to reach consumers based on audience profiles, purchase histories, location, carrier, device, operating system, and time of day. 2.  Millennial Media : Push ads to your target audience. Millennial Media has developed a proprietary technology that separates audiences into seven unique segments. Advertisers can target consumers based on demographic characteristics (like education or age), behavior (based on actions related to interest, purchase intent, and life stage), location, mobile device, and context (what is going on around the consumer at the moment when the ad is being served). Ads can also be served based on the types of content being consumed, and they can be retargeted to reach consumers who’ve already expressed interest in a brand. 3.  Jumptap : Get intelligen...

ü   Geo-aware Geo-aware campaigns use real-time location data to deliver specific, often dynamic, messages to the user based on their distance from the nearest retail location or proximity to a particular location. ü   Geo-fencing Advertisers targeting users based on a set distance (often miles) from a location of interest such as a store, or physical site where known audiences frequently visit. Consumers outside of the geo-fence would not be served the ad because they fall outside of the location parameters. This technique is particularly useful for advertisers looking to drive foot traffic to physical store locations. ü   Location-based Audience Data Targeting Advertisers targeting mobile users by leveraging anonymous third party offline data such as demographic types, transactional or psychographic attributes which are then coupled with high quality location data to determine audience “clusters” by geographic area. ü   Place-based Ta...

http://corp.geofeedia.com/ Local or specified geofence social media search & monitoring tool http://www.sysomos.com/ Location-based monitoring tools, allowing companies to drill down into the conversations people in specific cities are having on blogs, forums, Twitter, Facebook and LinkedIn. Conversations can also be filtered by age, gender or profession. http://www.ubervu.com/ The platform automatically analyzes all of a brand's social media data, filtered by geolocation down to the city level. http://www.salesforcemarketingcloud.com/ http://simplymeasured.com/

SIM card offers cheap international data for frequent fliers DOODAD is an international SIM card that enables travelers to take advantage of an inexpensive GSM connection regardless of the contract they’re on. App offers instant and easy small payment gift requests Ok’d enables anyone to take a photograph of a product and instantly receive money from a friend or relative to pay for it. ( https://www.getokd.com/info/?msgid=6 ) Through app, consumers connect with local fashion boutiques based on social interests The walkby app enables users to ‘follow’ new trends or products in order to receive notifications when local boutique stores have stock that matches their interests. ( http://www.walk.by/ ) http://vimeo.com/walkbyapp/launch Augmented reality platform enables consumers to virtually try before they buy France-based Augment is hoping to make AR a useful sales tool by allowing consumers to see how products will look before they...

Seneler önce Starbucks projesinin yatırımcılar sunulduğu yoğun finansman bulma günlerini Howard Schultz “Pour your heart into it” kitabında şu şekilde aktarmış:” “Peki ben neden 50 centlik kahveler varken, 4 dolara dışarıdan kahve satın alıyım.” Yatırımcılar projeyi inceledikten sonra bu soruyu soruyorlardı.” Howard Schultz bir tutku ile inandığı şeyi defalarca tekrar ediyordu. İnsanların evleri ve iş yerleri arasında mekik dokurken dinlenebilecekleri, arkadaşlarıyla buluşabilecekleri, oturup çalışabilecekleri, bir lokasyona ihtiyaç duyduklarını tespit etmiş ve diğer cafelerden farklı olarak bunu bir deneyim haline getirmek için cafe misafirlerine sunacağı ev ortamında; sıcak, kaliteli ve orijinal bir kahve deneyimi ile -cafe konseptinden çıkmak- farklılaşmak istemişti. Temel ihtiyaç insanların evlerinde hissedebilecekleri, saatten bağımsız olarak huzur bulmalarını sağlamaktı. Dolayısıyla, dinlendirici atmosfer: müzik, dekorasyon, ışıklandırma ve mağaza kokusu, hatta temizlik malzeme...

Facebook, Twitter, Yahoo ve Google bir süredir big data kavramıyla uğraşmakta... Yaşamın giderek dijitalleşmesiyle birlikte, sırasıyla, büyük şirketler ve kobiler dijitaldeki yüzlerini oluştururken; dijitalleşirken, “big data” kavramını da CRM çalışmaları ile birlikte sadakat yatırımı olarak eklemek istiyorlar. Veriler giderek üretim süreci içinde önemli bir faktör haline geliyor. “Big data” kavramı kısaca, verilerin dijitalleşmesi ve farklı boyutlarda alınan verilerin toplanıp, düzenlenerek insan davranışlarını anlama, tahminler yapma, öngörülerde bulunma, işletmenin sahip olduğu verilerden yola çıkarak akıllı yönetim imkanı sağlıyor. Örneğin; twiiter’da her 24 saatte neredeyse 100 milyon tweet atılıyor. Twitter kullanıcıları, lokasyon bildiriyor, hashtag’lerle yorumlarda bulunuyor vb… Tüm bu veri birikimi akıllı bir yazılımla düzenlenerek,  işletmeler için hedef kitleler hakkında bir veriyi anlamlandırabilir. Sonrasında bunları kendi verileriyle birleştirerek satış süre...

Nowadays, I heard a company that provides neighborhood polygons for mapping purposes to companies like Google, Trulia, and Foursquare. They provide classical segmentation data such as demographics, income etc. & also the lifestyle data which is a value-added component to traditional maps that may help to bring primary mapping information into a meaningful context for users. http://www.maponics.com/ “Data for life” local marketing campaigns can make use of an incredibly rich array of census information in order to correlate regions, age groups, business types, consumer spending statistics, and other details. Therefore, these local statistics will help marketers to act & understand local markets. It is certain that, these approaches in marketing going to change marketing expenditures -it will be smarter; ability to monetize (see the results of) the marketing actions-  source : http://www.seomoz.org/blog/the-guide-to-us-census-data-for-local-seo...

1. Encourage users to share "free" gifts 2. Make customers aware of the program 3. Bring online conversations into the real world 4. Give experienced-based gifts 5. Think beyond the holiday season

Location-based services (LBS) are services contingent upon the location of a user or a user’s device and the location of others with whom the user may wish to interact. These services can include self-explanatory location-tracking services and position-aware services, which are customized based on the device’s location. Location-based services differ from presence services, which make use of the ability of the network to determine information about a user’s status, for example, whether the user is online or talking on the cell phone. Both presence and location-based mobility services offer a great deal of promise, especially to mobile service providers looking for new market growth opportunities. LBS enable a new class of instant messaging services, tagging messages with geographical location. Thus LBS capabilities allow for new pet- and courier-tracking services, remote monitoring and security services, and new possibilities for mobile commerce. KEY POINTS • Few location...

I.                     Real-Time Location Data Gets a Bigger Slice of Mobile Targeting According to a February report from Econsultancy, 27% of companies worldwide planned to implement location-based marketing in 2013, and 34% intended to invest in mobile advertising. Verve Mobile, a location-based mobile ad platform, studied over 2,500 US mobile ad campaigns served across its platform and found that the percentage of campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012. Location based services of Verve Mobile: 1.) Designated market area (DMA) and audience data were still the most popular mobile location-based targeting types, presumably in part because they are easier to use, incorporating less sophisticated, more static information on who consumers are and where they are typically located. 2.) Geoaware campaigns us...