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Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are   taking a more seasoned approach . These vendors are moving outside the virtual environment with pre-loaded physical gift cards that consumers can redeem for full-priced goods and services. The way that a vendor integrates gift card products into its platform depends on a number of factors, including program goals and intended customer base. However, the overarching benefits to rewarding customer loyalty with physical gift cards remain the same regardless of the specific platform being used. Here are five reasons vendors should consider adding gift card rewards to their hyperlocal programs. 1. Gift cards drive superior consumer behavior.   Research shows that consumers behave differently when spending with...

1.  https://squareup.com/ Square POS: işletmelere kredi kartları okuyarak, ödeme yapabilen, akıllı telefonlara takılarak kullanılan bir ek vererek %2.75 komisyon oranları ile müşterilerine hızlı kredi kartı ödeme seçeneği sunuyor. Ayrıca tablet üzerinden POS entegrasyonu sağlayabiliyor. Square Wallet:  işletmelerin ürünlerini girerek, müşteri sadakati sağlayacak; dijital gift, coupon oluşturma ve kullanım alt-yapısını sunuyor. 2. Belly card:   https://www.bellycard.com İşletmelere pos çözümü sunan ve loyalty için ise geniş bir rewarding programı var. B2C tarafında ise müşterilerin puan toplayabildikleri, lokasyona göre avantajlardan yararlanabildikleri bir sadakat hizmeti olarak  çalışıyor.Buna ek olarak Belly; sosyal medya kampanyaları, e-mail kampanyaları, reward programı gibi paket çözümler halinde genel dijital pazarlama ihtiyaçlarını da gideriyor. 3. Fivestars:   http://www.fivestars.com işletmelere POS çözümleri...

1. Degree of participation: Not every customer will place the same importance on rewards - and some will not even participate in a rewards program even if it is offered.- 2. Impact on purchase decisions Will the absence of a rewards program affect a customer’s purchase decision so, making a deal breaker if they are not offered a rewards program with purchase. 3. Relative Importance Where do rewards rank in the customer’s priority list? What ranks higher or below it? Things like price, support levels, features, customer ratings and brand also play a big role and vary in their importance by customer segment. 4. What Are They Will To Trade For Rewards? - Sharing personal information - Promoting your company to their social media networks These factors affect the ROI of rewards programs and vary from customer segment to customer segment. 5. Platform preferences Companies have found that the rewards platform has a significant impact -- for example in coffee and sandwich sh...