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First of all I would like to state that if 10% of google adwords marketing is facts and to do lists, 90% is optimizing and trying different strategies. So I am not gonna give you miraculous recipes for the best adwords account, instead you need to read through as much information as possible and find out what works for your account in order to create your own approach. One size never fits all but still; 1. Start speaking in your customers' language: Empathize. If you were searching for outdoor apparel, what search terms would you use in google search bar? Thermal? Waterproof? Gore-tex? Maybe all. Consider all varieties. Some people look for table tennis ball, some look for ping pong ball and they mean same exact thing. Dive in for more and group them in different ad groups for high relevancy. If you have campaigns with one ad group and all keywords are stuffed together (believe me I have seen that A LOT); that means you are losing focus and money. 2. Consider 1 keyword...

1) Twitter kullanıcılarının markalarla etkileşimi hafta sonları yüzde 17 artıyor 2) Resim link’i olan tweet’ler, olmayanlara oranla 2 kat fazla etkileşim yaratıyor 3) 100 karakterden az tweet’ler yüzde 17 daha fazla etkileşim yaratıyor 4) Twitter’da varlığı en hızlı büyüyen demografik grup 55-64 yaş arası kullanıcılar 5) Hashtag’li tweet’ler 2 kat daha fazla etkileşim yaratıyor 6) Markalardan bahseden kullanıcı tweet’lerin yüzde 66′sı mobil cihazlardan atılıyor 7) Twitter’a çoğunlukla mobil cihazları aracılığıyla bağlanan kullanıcıların gün içindeki rutin seyahatleri esnasında Twitter’da olmaları ihtimali yüzde 181 daha yüksek 8) Amplifier’ların direkt mesaj yollamaları ihtimali yüzde 122 daha yüksek 9) Retweet’lenme çağrısı yapan tweet’lerin retweet’lenme şansı normalden 12 kat, açık açık ‘Retweet’leyin’ yazanlarınki normalden 23 kat daha fazla 10) Link veren tweet’lerin retweet’lenme şansı yüzde 86 daha fazla

Taken as a whole, these statistics show that vendors aiming to support merchants in their social media activities still have plenty of room for growth. Here are seven strategies for maximizing the success of an existing social media campaign from a few of the experts who work in this field. 1. Complete your profiles.  “SMBs need to prioritize and complete their social media profiles across various sites. The biggest mistake SMBs make is quickly establishing social media profiles without completing background information or properly completing their profile pages. While it is important to claim and protect your brand presence across social media sites, it is also critical to fill in product and service details in order to be found when consumers search for keywords related to your business. On profiles, use consistent descriptions, keywords, and geo-modifiers for the best results. Also, photos and videos can help increase a social profile’s ...

As part of the study, researchers developed a profile of the most highly social CEOs, which includes these elements: Use an expansive set of social tools : Hyper-social CEOs realizesociability goes beyond dropping messages into a Twitter or other microblog feed. World-class sociability requires a strategically crafted plan for driving the company's content across several channels. Keep a blog : Highly social CEOs see the value in long-form content creation as a way of giving their perspectives context, meaning and depth. Leverage the website : These leaders realize that the website remains "digital ground zero" for company information-seekers and offers a platform for content to be delivered in multiple formats. Self-author : By taking a DIY approach. Their frequent postings influence their determination to author everything themselves, although they probably take input from their marketing and communications executives. Be forward-l...

3000 pazarlamacıyla yapılan araştırma: Marketers want answers to these questions: 1: TACTICS: What social tactics are most effective? 2: ENGAGEMENT: What are the best ways to engage my audience with social media? 3: MEASUREMENT: How do I measure the return on my social media investment? 4: TOOLS: What are the best social management tools? 5: STRATEGIES: How do I create a social strategy? • Pazarlamacıların yüzde 86’sı sosyal medyanın pazarlamada çok önemli bir yeri olduğunu düşünüyor. • Pazarlama uzmanlarının önümüzdeki dönemde sırasıyla: -           YouTube -           Facebook -           Blogs -           Linkedin -           Twitter -           Google+ -  ...

Markalar ilk kez bu kadar çok kanal ve platformdan konuşmak zorundalar. Herhangi birine önem vermemeleri, takip etmemeleri çok kısa bir zaman diliminde büyük zararlara yol açabiliyor. 2004 yılında Amerika’nın en eski bisiklet kilidi firmalarından birine daha önce karşılaşmadıkları sorunla karşılaştılar. Ürününün kullanıcılarından biri video çekip, 90 dolarlık kilidin tükenmez kalem ile 30 saniyede açıldığını, sıkça takip ettiği bisikletle ilgili forumda paylaştı. Kısa sürede video Amerika’daki tüm bisiklet fanlarına ulaştı. Herkes birbiriyle paylaştı. Yetkililer sorunun nedenini anlayana kadar 1 hafta geçmiş ve kısa bir süre içinde tüm kilit kullanıcılarına video ulaşmıştı. Haftanın sonunda kullanıcılara cevaplar yazıldı. Sorun bir şekilde yeni ürün ve para iadeleriyle aşılmaya çalışıldı fakat, senelerdir bir güven sembolü olan marka, tüketicilerin zihnindeki bilinirliğini zedeledi ve yaklaşık 10 milyon dolar zarar etti. Bu gelişmeler ürün çevresinde yeni roller oluşturdu. Se...

50 Social Media Tactics for Businesses from Chad Norman

Geçtiğimiz hafta 19.Mart günü durumu fark ettim. Facebook hesabım üzerinde "GİFTS" bölümünde linkteki anlatılan konu gibi bir ürüne ulaştım ve bir arkadaşıma hediye göndermeye çalıştım. Daha çok yeni bir ürün ve sadece Amerika'da var. 2012 Ekim ayında başlatıldı ve şimdilik 4-5 ürünün gift kartı, kargolanarak arkadaşınıza gönderiliyor. -           Ürün işleyişi ve kapsamı şu şekilde: 1.        Doğum günü, evlilik yıl dönümü vb. Facebook durumlarını ana sayfadaki yan ekranda görme ve tıklayarak gift gönderebilme, 2.        Arkadaşımın wall'una ve özel mesaj olarak gift atabilme -           Gift uygulamasına erişerek hediye verme sürecini izleme: 1.        Öne çıkan arkadaşlardan birisine tıklayıp gönderme 2.        Browse gifts'i seçip: a. ...

Twitter takipçilerine sorduğu "what does 'the woman i love' mean to you?" cevaplarıyla klip çekimini oluşturmuş.. Son saniyelerde de hangi akışın hangi takipçinin fikri olduğunu paylaşmış.. Yaratıcı ve keyifli bir çalışma çıkarmışlar..

** Rakamlarla Türkiye: Tüm sıralamada #7 sırada; Population 77.804.122 Total Facebook Users 32.354.900 Position in the list 7 Penetration of population 41.59% Penetration of online population 111.68% Average CPC $0.12 Average CPM $0.02

Itsonmegifts : https://www.facebook.com/ItsOnMeGiftsApp -Send gifts through  Facebook. -The app. Allows businesses to control what they offer and provides for direct consumer connections. Boomerang : https://rang.com -Facebook-compatible service that helps curate offer packages. -It is partially funded by Groupon. Gratafy : http://www.gratafy.com -Restaurants and nightlife. -May select items in menu and select gifts at full price. -Integrated with Facebook. Plumfare : http://plumfare.com -Food and photography gifting: -Taking photo of an experience they’re enjoying. (photo can be converted as a gift) Treater : https://treater.com -Send treats to their Facebook friends. -Merchants may offer specific items, not just coupons. -Users redeem at local spots.            

• What features differentiate AXS Ticketing from other ticketing platforms? o AXS Ticketing is innovative and new features will continue to be rolled out in 2013. Below are a few of the features that are currently in place and will be offered to fans purchasing tickets for events at Target Center: o AXS Waiting Room: the waiting room, where they will be able to view event details, pricing and ticket information. Customers also will have the opportunity to enter their billing information to save time once the on-sale goes live, as well as view available seats. o My AXS: A user can create his or her own accounts or they can use AXSInvite,receive notifications of upcoming shows (based on specified interests & location), and save billing/shipping information to make purchasing tickets faster & easier. Accounts can be created through Facebook or email. o AXS Invite:   AXSInvite was created with social,fun loving people in mind. AXSInvite allows  users to in...

Ultimat Vodka Balances Facebook and Viral Video to Drive Brand Awareness Background: In targeting white collar professionals with a new campaign for Ultimat Vodka, alcoholic beverage manufacturer Patrón Spirits knew it had to create a program that would catch the group’s attention. The brand, which acquired Ultimat Vodka in 2007, decided on a social media– and video-heavy campaign that encouraged consumers to evaluate their work/life balance. Objective: Patrón Spirits, which has recently pumped up its brand portfolio to include brands besides tequila, wanted to drive awareness of its lesser known Polish vodka brand. Because the balance of ingredients—wheat, rye, potato—is what make vodka taste the way it does, the brand wanted to play upon that theme of “balance” and make it relevant for a 9-to-5 working audience. It also wanted to infuse social elements into the campaign, so that consumers would be apt to share it with their friends. Strategy: Ultimat’s first step wa...

Soft metrics still the most popular Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far away for many, according to research. Econsultancy  and  Adobe  found in August that 57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement, such as the number of followers, comments and time spent on social pages. Even more agencies said this was the deepest metric their clients could track. By comparison, few were able to track bottom-line effects on revenues (12% of companies and 16% of agencies), or even the influence social media had on other marketing channels like search. And one in five companies said they were still stuck on the most basic of metrics only. Resp...

7 Strategies for Dealing With Online Reviews bu tarz şeyleri arşiv yapmakta fayda var. Yaşamlarımızın mobilliği ve web'e olan bağlılığı giderek artıyor..