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kn: nisan 2012 / mediacat

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Crm Lead Management Analysis

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Crm Lead Management Analysis Market Definition/Description Lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management. Lead management processes include unqualified contacts and opportunities from various sources, such as Web registration pages and campaigns, direct mail campaigns, email marketing, multichannel campaigns, database marketing and third-party leased lists, social CRM and social networking sites, and tradeshows. The output of lead management processes — qualified, scored, nurtured, augmented and prioritized selling opportunities — are handed off to direct, indirect or e-commerce sales channels for action and closure. For the purpose of this Magic Quadrant, the term "product" will refer to licensed, on-premises applications or software as a service (SaaS), cloud-based appli...
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Book Resume - On Becoming a Leader BY WARREN BENNIS

SYNOPSIS “Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult." Like most good books on leadership, this one makes it clear that developing the skills of a leader is very much about self-development. A leader must know himself and the climate in which he leads. That climate includes circumstances, other people, policies, and a host of other factors. To become a leader, we must understand the rules of the game AND know how to play it. SUMMARY Mastering the Context All situations that require leadership have a specific context that impacts decisions. Many leaders allow the situation itself to have too much influence on their decisions. To lead effectively, a leader must make decisions based on the big picture and not on current circumstances. Bennis uses the story of Norman Lear, a leader in television production, to make his point. Lear created shows that went against the norm of sitcoms in the 60's. He u...
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Firma ve Entitiler için Data Füzyon Analitiği

Amaç : Veri Asimetrisini Deşifre Etmek 2000'li yıllarda kar topu etkisiyle büyüyen veri analitiğinin bugünkü en büyük oyuncularının aslında girişim amacı olarak sosyal medya şirketi veya e-ticaret sitesi olduğunu unutmamak gerekiyor. Facebook veya Amazon kendilerini data şirketi olarak konumlandırıyor. Günümüz şirketlerin dijitalleşmesinden dolayı yapılan işlemlerden oluşan veri de ticari anlamda değer ifade edebiliyor. Şirketler bugüne kadar bu veriyi data analitik altyapılarında tahminleme, operasyonel verimliliği arttırma gibi amaçlarla kullandılar.  Şirketlerin dijitalleşme süreçleri içerisinde, oluşan bu verilerle alternatif dış kaynak verilerinin beraber harmanlanması ve ek olarak şirketlerin verilerini ticari hale getirerek bilançolarında satış değeri olarak dönüştürmeleri gerekiyor.  Firmaların bu yapıya geçebilmesi için,  1- Alternatif veri kaynakları konusunda şirketi besleyebilecek ekosisteme ihtiyaç,  2- Büyük veri altyapı mimarisinin alternatif...
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