"VALS" tüketici karakter analizi

Yukarıda şemada belirtilen grupların tüketim davranışları; bir ürünü diğerine tercih etme eğilimleri vb.. satın alma ile ilgili içsel arayışları oluşturulmuş. Pazarlama alanında tüketiciyi anlayabilmek için kullanılan önemli bir analiz. Dileyenler daha fazla bilgiyi bu adresten alabilirler:
http://strategicbusinessinsights.com/vals/ustypes.shtml




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