Influence of Social/ Peer Pressure

"People feel like need to obey social norms therefore adopt behavioral patterns that comply their desired groups. This may strenghten the sense of belonging.
Message Content:

  • Be short and to the point
  • The language understood by the target group
  • Be entertaining for the target group
  • Be attention grabbing
  • Be interesting and relevant to the target group
  • Be actionable (interactive and calling to action)
  • Include elements to facilitate vira effects (incentives for sharing, as little as advertising as possible, include self expressive aspects)

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