1. IMF: international monetary fund; is an organization of 187 countries, working to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world. WB: world bank;The World Bank is a vital source of financial and technical assistance to developing countries around the world. But, they are not a bank in the common sense; they have up of two unique development institutions owned by 187 member countries; the international bank for reconstruction and development (IBRD), and the international development association (IDA). The IBRD aims to reduce poverty in middle-income and creditworthy poorer countries. The IDA focuses on the world's poorest countries. In general, The world bank as the whole group provides low-interes loans, interest-free credits and grants to developing countries for a wide array of purposes that include investments in education, health, public administration, infrastructure, financial and private sector development, agriculture and environmental and natural resource management.
Understanding creating ad
Maintain consistency of your message in all media Whatever your unique message turns out to be -whether it’s a headline, sentence, slogan, graphic or other creative hook- be sure to use that message consistently in all media. You need to apply the same message in all the forms of media you use in order to establish it as yours and yours alone, and in order to give the consumer a better chance of remembering it. Keep your message simple The real challenge of creating your advertising is to devise a hook that will cut through the clutter that consumers are exposed to each and every day. Today, more than ever before, consumers are deluged with information - and advertising is tossed into this cauldron of information, too. The key to igniting consumer memory is keeping it simple. Use words that sell Different words or phrases work for different types of businesses. Words and phrases that sell in the retail industry include; clearance, everything must go, and improved. If you of...
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