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1. Encourage users to share "free" gifts 2. Make customers aware of the program 3. Bring online conversations into the real world 4. Give experienced-based gifts 5. Think beyond the holiday season

Failure can be extremely painful. Indeed, the "normal" psychological reaction to failure is to distract yourself and do something completely different right away. But extremely-successful entrepreneurs typically defy this "normal" reaction. They go back and try again at things they fail at. That's because they often believe in something I call the "failure faith," a powerful conviction that every setback offers vital lessons that could not be learned any other way. Survey research for my book  Business Brilliant  shows that these highly-accomplished entrepreneurs rely on failure to tell them what they're good at.  So if failure is so important, how can you best embrace it? When you fail at something (a new product, a negotiation, or a recent hire), what's the best way to welcome it, and hear it out? Here are five ways to cope with failure and turn it into one step along your journey to sizeable success: 1. Forgive yourself. It may ...

First: Set the Tone People really can do amazing things when they’re inspired. When you find ways to pull that inspiration out of them and really determine what they want, you’ll see some truly incredible work. From my experience, people tend to fail when they aren’t inspired. Jack Welch, former CEO of General Electric, said, “No company, large or small, can succeed over the long run without energized employees who believe in the mission and understand how to achieve it.” Next: Nurture Greatness The best leaders understand that they need to inspire their workers but they also recognize that everyone wants something in their career, and it’s up to the leader to deliver that to them . When employees recognize their leader is working hard to push them towards their personal career goals, they’re even more likely to harness the passion and dedication needed to do amazing work. source: inc.com

Location-based services (LBS) are services contingent upon the location of a user or a user’s device and the location of others with whom the user may wish to interact. These services can include self-explanatory location-tracking services and position-aware services, which are customized based on the device’s location. Location-based services differ from presence services, which make use of the ability of the network to determine information about a user’s status, for example, whether the user is online or talking on the cell phone. Both presence and location-based mobility services offer a great deal of promise, especially to mobile service providers looking for new market growth opportunities. LBS enable a new class of instant messaging services, tagging messages with geographical location. Thus LBS capabilities allow for new pet- and courier-tracking services, remote monitoring and security services, and new possibilities for mobile commerce. KEY POINTS • Few location...

I.                     Real-Time Location Data Gets a Bigger Slice of Mobile Targeting According to a February report from Econsultancy, 27% of companies worldwide planned to implement location-based marketing in 2013, and 34% intended to invest in mobile advertising. Verve Mobile, a location-based mobile ad platform, studied over 2,500 US mobile ad campaigns served across its platform and found that the percentage of campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012. Location based services of Verve Mobile: 1.) Designated market area (DMA) and audience data were still the most popular mobile location-based targeting types, presumably in part because they are easier to use, incorporating less sophisticated, more static information on who consumers are and where they are typically located. 2.) Geoaware campaigns us...