5 analytics platforms for retailers in local mobile business
82% of smartphone users relying
on mbile devices to help guide their in-store purchasing decisions.(insightexpress,
20120)
·
allowing retailers to analyze
o
the influence that check-ins,
o
mobile apps usage,
o
foot traffic patterns have on ther bottom line.
Here are five platforms that give businesses ways to use
online data for beter consumer targetting.
1.
Euclid:
Gather insight into shopper behavior.
The analytics company places
small sensors in its clients’ stores that are used to pull all sorts of data
from shopper’s Wi-Fi-enabled phones.
Metrics List
Metrics List
·
Capture
Rate: percentage of people seen outside that come into your store.
·
Repeat
Visitor Ratio: Percentage of visitors that have come in before.
·
Outside
Traffic: No of people seen in and around your store.
·
Walkbys:
No of people who walk by your store without coming in.
·
Engagement
and Bounce Rates: Track how many visitors stay for a period of time that
you specify.
·
Visit
Recency: No of days since a visitor was last seen
·
Visit
Frequency: Avg. No. Of times a person visits your store in a 30-day window.
·
Visit
Duration: Amount of time visitors spend inside your store.
·
Visits:
No of people seen inside your store.
2.
Placed: gathers
location data from mobile devices and layers it with various types of metadata,
like venue names or business categories
Sunduğu Data mantığı: A clothing store that finds out that
the majority of those visiting its site were at nearby fitness studios, for
example, could use that info to create a targeted marketing campaing.
*Müşterim nerelerde geziyor, benden öncesi ve sonrasında nerelerde iktisadi davranışını sergiliyor.
*Müşterim nerelerde geziyor, benden öncesi ve sonrasında nerelerde iktisadi davranışını sergiliyor.
3.
MomentFeed:
Measure the influence of check-ins. (BOOM SONAR GİBİ)
To determine whether their online
marketing efforts on social Networks (FB, 4SQ, TW, INSTA) are leading to
offline sales by:
-
Tracking check-in behavior and turns that info
into data that can be used to gauge
o
customer demographics,
o
visit frequency,
o
campaign performance
4.
Geotoko: a
location-based marketing and analytics platform made for businesses and brands
to run real-time location-based promotions.
(site’de tour videosu var)
step1: promosyon oluşturma
Step2: ilgili lokasyonu girme ve promosyonu kaydetme
Step3: prize details
Step4: choose the platforms: face, twitter, foursquare vb…
And publish…
Analytic reports…
5.
Swipely: how
it Works videosu var.
Merchants can determine which
days and times are the slowest and whether external factyors (such as weather)
have an impact on in-store sales.
-Payments: Accpet every card to unlock powerful customer data.
-Analytics: Understand customers- when they visit and what they
spend… (
o
retention,
o
sales,
o
customer leaderboards..)
-Marketing: Engage customers- bring them back again and again… (
o
targeted email campaigns,
o
customer management tools,
o
branded mobile web app…)
-Loyalty: Retain customers- automatic loyalty rewards to their
credit and debit cards (
o
fast Text message signup,
o
no punchcards or apps to manage,
o
rewards
tailored for your business
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